The Best Small Business CRM Software for 2023

They pack a punch as an affordable and powerful integrated solution that combines marketing, sales and service help desk automation, bundled with a free CRM for small businesses. Their platform also offers an incredible amount of features in their free version , which is pretty unusual for a CRM. Once using Bitrix24, you can chat with other teammates, manage your leads, create schedules, and track the progress of each deal in your pipeline. In SuiteCRM, it’s easy to take notes, track cases , schedule tasks for yourself or your team to complete, and organize all your contact information on prospects in one central location. You know those people that are so obsessive about iPhones that they look down on anyone who dares use another type of phone?

CRM for Business

They have a team there to help you, but if you have a confident developer on your team, it’ll help you out a lot. If checking items off your list gives you butterflies in in your stomach, then prepare yourself for a lot of butterflies with OnePageCRM. This tool makes our list of the best CRMs for small business and startups because it’s big concept is taking all of the complex information you input and turning it into a simple to-do list for you. Formerly known as ProsperWorks, Copper makes our list of the best CRMs for small business because it does a fantastic job at integrating with everything Google in a super intuitive way. It’s basically as simple to use as Gmail is, making it a major quick win as a CRM in your sales process if you’ve never used one before. This CRM can be a great choice for small businesses that don’t need all the frills, but could really use some basic assistance with systematizing the data entry side of your business.

The Small Business CRM Players to Watch

Then there’s HubSpot, a big name app with afree optionwith basic features, highly suitable to small businesses looking for limited CRM functionality. The trial version is available for up to three users, but it’s a bit limited in functionality, with no mass emailing feature and limited customizability. The platform also features Business intelligence , which aggregates historical and real-time data within your CRM platform, letting you decipher trends and metrics to make more informed decisions. You’ll want a CRM system with workflow, reporting, and automation tools that work well, but aren’t crazy difficult to master. Simplicity, intuitive design, and a low learning curve are three other major things to look for. While there is no de facto best small business CRM, some software tools are more suitable than others when it comes to the needs of tiny teams.

All departments can use it to stay informed of what’s going on with a project for a client. You can get a free trial for 14 days, and pricing starts at $29 per user per month and goes up to $99 per user per month, paid annually. Plans include features such as advanced reporting, automation rules, custom branding, data import, and project management and delivery. Insightly is best for small businesses that need to manage projects. It allows you to keep a pulse on your sales pipeline and project progress with its Gantt chart view, as well as track time and expenses.

Step 4: Consider Different Types of CRM

The field of EX is starved for consistency, and a CRM that includes team pipelines and toppings serves plenty of piping hot productivity. Most importantly, toppings and team pipelines allow employees to make a company’s CRM their own. Team pipelines enable communication while toppings enable quick execution, and with increased visibility comes a happier, more accomplished workforce with fewer barriers to actually getting work done. Often, these sorts of tasks can theoretically fall under the purview of multiple employees, and therefore they lack accountability.

  • Even if you do successfully collect all this data, you’re faced with the challenge of making sense of it.
  • In all, if lead tracking is your thing and you’re looking to really get great, personal interactions with your clients, this is a great one to check out.
  • Sales is a difficult and often fast-paced profession, which means your employees could actually feel burdened by the very tool you purchased to help them.
  • We were pleasantly surprised at the many choices that small businesses have when it comes to attractive and versatile small business CRMs.
  • Insightlybills itself as the “#1 Gmail and G Suite CRM”, but what they really mean to say is that they’re the #1 CRM with a pretty convenient Gmail integration.

With its in-built calendar, task completion status, and customizable reports, Insightly offers both control and a bird’s eye view of the deals that need nurturing. For example, you can assign tasks and create calendar events to keep sales leads on top of the workflow, whilst using report filters to track success rates. Salesforceis a huge name in customer relationship management and sales force automation and marketing automation. They have dedicated products for sales, as well as marketing, service and other departments.

CRM in the cloud vs other tools

The added bonus of doing it all on the cloud is that any workforce, no matter how remote or dispersed over offices or locations, all have access to the same info, updated in real-time whenever anyone makes a change. Cloud CRM applications aren’t heavy systems you need to install and run on your own expensive on-premise CRM servers. This means you don’t have to employ IT specialists full-time, or pay to keep the system up-to-date and free of bugs. This level of detail elevates EX alongside the software concept of unification. It exists when a company’s technology suite is produced by a single vendor, eliminating the need for pieces of data to transfer across applications via API. Instead, data remains accessible to every employee, and any changes made by one person proliferates across the organization.

CRM for Business

We looked for how the features meet the specific needs of real estate agents and teams. Real estate agents need more direct messaging features with easy access to history since some customers won’t provide repeat business for years to come. Being able to easily communicate with leads, prospects and past customers in different ways was a must. It’s also worth looking at any third-party software you’re considering, or indeed any software you already use, to see if there are integrations available from that side. Maybe you already have email marketing software that you love, or you want to connect your cloud storage service, lead management tool, or customer service management platform. As we’ve mentioned, you’ll want to be able to connect your email account and perhaps your calendar, too.

Insightly builds it into its various dashboards in a visual, legible way—without the learning curve. The Advanced plan is $24.90 per user/per month billed annually, and $29 billed monthly. The Essential plan is $14.90 per user/per month billed annually, and $15 billed monthly. You can construct multiple sales pipelines with customizable, unique stages appropriate to a specific product/service’s context. Reminders, notifications, and follow-up alerts automatically keep your head at where it needs to be.

Small Businesses

Depending on what you’re looking for, there are CRMs that can be used for free. On the other end of the spectrum, enterprise-level systems can cost thousands of dollars per month. Ultimately, there is a CRM to fit just about any business size and budget. The last thing you want to do is bog them down with boring clerical work. Fortunately, we have computers to handle the mundane marketing tasks for us.

Additionally, LionDesk offers an AI-powered lead follow-up tool that can automate texts and streamline new sales. Apptivo CRM is an affordable and highly customizable platform that aims to be a one-stop solution for all your business software needs. In addition to essential CRM functionality, it also includes tools for such tasks as accounting, invoicing, and project management.

Its UI is elegant and clutter-free, and it can integrate with accounting systems, such as Freshbooks, Quickbooks, and Xero, making it easy to get up and running with your organization’s existing contacts. Although it lacks some of the competition’s features, we appreciate its more minimalist approach. When a sales opportunity is identified, deal management optimises team productivity, making a deal more likely.

Creatio CRM

It helps in streamlining your sales process and growing the relationships you have with your customers . With the right combination of features, Salesmate CRM makes sure your sales team is relentlessly focused on performing the activities that lead to more sales. One of the biggest differentiators attracting SMBs and entrepreneurs to CRM is the availability of easy yet effective mobile apps. They’re also increasingly distributed—even globally—and the devices used by sales staff can vary widely. So support is important not just for PCs but also for tablets and phones.

CRM for Business

Gathering contact info is done by importing contact lists from other CRMs, scanning business cards, converting messy spreadsheets, simple manual entry, or setting up a custom form on your page. Salesmate is a CRM system for salespeople who want to spend more time selling and less time learning to use new apps. It’s great for startups and small businesses, but it can also be used for real estate and construction industries. The Professional plan is $49.90 per user/per month billed annually and $59 billed monthly. With marketing, campaign, sales, and customer reporting, you can monitor information, identify problems, show behavioral patterns, and find out how your overall return on investment isreallydoing.

HoneyBook stands out from the crowd of CRM solutions with its unique, almost whimsical interface. Rather than being a standalone CRM product, it aims to be a comprehensive small business management system. As a result, it bundles lead and project tracking with invoicing, proposal creation, contracts, scheduling, online payments, and other useful features.

Test the CRM With Your Team

The platform has quite a few pricing plans depending on package and business type and nonprofits enjoy special discounts. In recent years, they’ve embraced AI as part of their customer solutions toolkit. People have an incredible number of choices to make, and increasingly pull the trigger based on word of mouth from their social circles.

They keep track of customer information and log all customer interactions. You can often use CRMs to set up marketing automations and plan email marketing campaigns. It streamlines the leads gained types of crms from marketing and hands them over to sales. At this point it helps reps manage their sales pipelines and close more deals. Many cloud based CRMs have customer support and helpdesk software too.


If you’re on a lean budget or on-the-fence about the usefulness of this kind of software, you may well want to start out with afree CRM. CRM chops down the number of hours spent weekly on pesky admin tasks like manual data entry, letting you concentrate on relationship-building and fine-tuning your operations. Harness customer data to do customer segmentation, identify customer profiles, find out where they live, and which demographic provides the greatest opportunities. Simple, pipeline-centric CRM solution designed for small businesses. It is now easier than ever to adopt CRM technology into the everyday operation of your company.

Best for Basic CRM Needs

Prior to joining the team at Forbes Advisor, Cassie was a Content Operations Manager and Copywriting Manager at Fit Small Business. CRMs are a vital component of today’s business landscape, and a number of CRM trends are becoming more common. Here are the top 2023 CRM trends we anticipate for the upcoming year. Once your search is narrowed down to a handful of options, start researching those options. There are a few key things you can use to determine if a platform will be a good fit for your needs. Salesforce is probably going to take a bit of time to learn, but there’s a free online training center called Trailhead that is very helpful and approachable.